Country Focus: Germany
German Films releases 2008 report
- The 2008 German Films report reveals that last year the agency spent €5.4m on marketing German films abroad.
The largest budget item, the distribution support programme (for German titles abroad), was for €539,000. This programme was all the more successful as German cinema enjoyed a strong presence at international festivals, which are important showcases for reaching out to other territories. German Films spent €1.1m in supporting this presence.
The participation of German film and TV sellers and producers at international trade fairs and markets was also backed to the tune of €390,000. This made it possible not only to boost sales, but also to encourage meetings with co-producers and potential partners.
To read the full report, in German, click here