Country Focus: Germany
First semester sees lower admissions but increased takings thanks to 3D
by Bénédicte Prot
23/08/2010 - The FFA (German film regulating body) has published figures for the first semester of 2010.
While the number of admissions recorded between January and June 30 has fallen compared to last year’s first semester (60.4m compared to 64.9m – out of a population of almost 82m), takings have risen from €421.4m to €443.1m (showing a constant increase since 2007). This record result is largely due to 3D films, which have brought the average admission price up from €6.49 last year to €7.34 in 2010.
For the first time, the FFA has specifically studied the figures recorded for 3D movies. It turns out that between July 1, 2009 and June 30, 2010, even though 3D films only represented 2.9% of releases (14 titles out of a total 486), they attracted 15.3% of viewers (almost one in six).
Meanwhile, German cinema’s market share for the first half of the year has dropped from 33.9% in the first semester of 2008, then 25.4% last year to 20.3% in 2010 (12m admissions), but this remains the third best result recorded by the FFA since it began records in 1991.
FFA director Peter Dinges said the results were satisfactory considering the competition from the World Cup and glorious sunny weather. Although last year’s record results are difficult to beat, thanks to 3D films there is a climate of (cautious) optimism.