Country Focus: UK
Distrify secures $1 million investment, expands into China
by Naman Ramachandran
- Glasgow-based Video on Demand (VOD) platform Distrify Media has secured investment from venture syndicate ESM Investments. This, coupled with support from other investment bodies, now nears $1 million and has allowed the company’s continuing expansion. The latest deal that Distrify has signed is with China’s CNTV and its digital arm Future TV to launch an international Chinese VOD portal and to distribute locally produced films internationally. Alongside its offices in Glagow and Tel Aviv, Distrify will now also have a base at the Future TV headquarters in Tianjin, China.
The new VOD platform being developed will make available 1.5 million hours of Future TV programming around the world and will also include Distrify’s current catalogue. UK Trade and Investment, the government department that works with British businesses looking to grow in international markets facilitated the deal. Distrify also had support from Scottish Development International, and the European Commission.
Distrify Media CEO Andy Green said, “Our partnership will benefit our existing rights holders and distributors as well as forging new ground in China, a priority territory for any content producer or distributor. The deal will also allow us to showcase Chinese content around the world and finding new audiences.”
Future TV CEO Xiong Zhihui said, “The partnership between Future TV and Distrify Media is an alliance of giants. This integration will promote Future TV’s premium video content around the world on one hand, and on the other, enrich Distrify Media’s offer to its audience.”