Country Focus: Spain
BRB Internacional becomes an aggregator for YouTube’s animated content
by Sergio Ríos Pérez
- The company BRB Internacional, which specializes in the production and international sales of televised animated films, is now one of the major animated content aggregator partners of YouTube all over the world.
BRB will enable the aggregated content to profit from its experience in terms of the management of the various medias and rights. BRB will help other companies to put forward their spaces on its portal and find ways to make their content as profitable as possible. They will also serve as an intermediary between the creators of the original content and the media agencies and advertizers.
BRB, which was created in 1972, produced some of Spain’s most important animated series, such as David el Gnomo, Willy Fog and, most recently, Bernard, with which it will soon begin in the cinema industry, starting in 2015.
The company already has its own YouTube channel, translated into eight languages. From now on, it will manage and optimize a set of contents, which includes its own and that of others, by constantly updating it and adapting it to new formats, such as video capsules and webisodes.
Marijo Arnáiz, the director of the Digital Media department for BRB, commented: "This is a natural association, considering that the majority of video consumers in the world use YouTube. It is a great honour that the first video portal in the world gave us the possibility of becoming an animated content aggregator on a global scale, based on our proven ability to generate traffic.”