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Country Focus: Denmark

Danish cinemas 2012: Record admissions, top earnings, 29% local market share


Danish cinemas 2012: Record admissions, top earnings, 29% local market share

- 2012 was the year in which Denmark's theatres completed the digitization of 406 screens - a €40 million investment - and reached a record attendance of 14.4 million, up 16.1% on the previous year, said Kim Pedersen - chairman of Danish Cinemas, the exhibitors' trade association - in his annual report.

During the year the country's 106 cinemas, with 59,000 seats, generated a €117,2 million turnover (2011: 16.7%); Danish per capita attendance was 2.5 (No 4 in Europa, after France, the UK, Luxembourg), and local fare controlled 29% of total admissions (No 3, after France and the UK).

Also, Nordisk Film Biografer - Denmark's leading cinema circuit, controlling 43% of total admissions - registered the best theatrical market since 1981, driven by such films as Skyfall [+see also:
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The Hobbit: An Unexpected Journey, Danish directors Nikolaj Arcel's A Royal Affair [+see also:
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interview: Mikkel Boe Følsgaard
interview: Nikolaj Arcel
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 and Susanne Bier's Love Is All You Need [+see also:
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Tickets sales reached 6.1 million (up from 5.9 million in 2011), and the financial result was more than doubled from the previous year - €3.5 million against €1.5 million. "The outcome was satisfactory, with a fine growth in turnover, but also large investments in digitization and new cinemas," said Managing Director John Tønnes.

Nordisk Film Biografer opened a new and its 17th Danish theatre, Biocity Næstved, in March 2012, and the company is planning a new multiplex in the Fields Shopping Centre at Copenhagen's Ørestaden, which will be ready in 2014. During the year the company purchased Norway's Oslo Kino, including 15 cinemas.


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