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Country Focus: Denmark

After a 33% record market share in 2012, Danish films continue their winning course


After a 33% record market share in 2012, Danish films continue their winning course

- Danish films, which last year controlled a record 33% of the domestic market, continue to dominate: during the first half of 2013, they accounted for 2.25 million of the 6.46 million tickets sold – a 34% market share, according to the Danish Film Institute.

Three early 2013 premieres - Thomas Vinterberg’s The Hunt [+see also:
film review
film focus
interview: Thomas Vinterberg
interview: Thomas Vinterberg
film profile
, Martin Miehe-Renard’s My African Adventure [+see also:
film profile
 and Rasmus Heide’s All for Two [+see also:
film profile
 – welcomed 1.47 million spectators and are on top of the January 1-June 30 charts.

“The result comes at a time when several hundred thousands of Danes have access to streaming services like Netflix, YouBio and HBO – still, a growing number prefer the cinema experience, and local films,” said managing director Henrik Bo Nielsen, of the Danish Film Institute.

However, the theatres’ 4% increase in ticket sales compared to last year does not compensate for the industry’s missing income from DVD sales and rentals – and, for Nielsen, television consumption in Denmark has also started to plummet.

Recent figures from TNS Gallup and MEC indicate that during the first six months of 2013 the Danes watched 13% less television than in the same period last year. Netflix, the country’s largest streaming service, has app. 400,000 subscribers.

Danish Top 10 – January 1-June 30:
1 The Hunt (Denmark) - Thomas Vinterberg
673,000 admissions

2 My African Adventure (Denmark) - Martin Miehe-Renard
413,000 admissions

3 All for Two (Denmark) - Rasmus Heide
392,000 admissions

4 The Intouchables [+see also:
film review
film profile
(France) - Olivier Nakache, Eric Toledano
346,000 admissions

5 The Hobbit: An Unexpected Journey (US) - Peter Jackson
292,000 admissions

6 Iron Man 3 (US)  - Shane Black
275,000 admissions

7 Fast & Furious (US) - Justin Lun
232,000 admissions

8 Django Unchained (US) - Quentin Tarantino
208,000 admissions

9 The Croods 3D (US) - Kirk De Micco, Chris Sanders
205,000 admissions

10 Les Misérables [+see also:
making of
film profile
(US) - Dir: Tom Hooper
194,000 admissions


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