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Country Focus: Greece

Market share rises amidst dropping admissions


Market share rises amidst dropping admissions

- Though 2008 ended with a substantial drop of 18% in general admissions, local films managed to stand their ground, thus achieving a slight rise in market share, from last year’s 16.2% to this year’s 19.6%. Out of a total of 9.7 million tickets sold, 1.9 million were for homegrown titles.

Mamma Mia! [+see also:
film profile
, a US/UK co-production, soared on top of the yearly box office with 625,000 admissions, cashing in on its special charm over local audiences as it was mostly shot in the island of Skiathos.

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It was followed by the year’s highest earning Greek productions: the romantic comedy Just Broke Up (420,000 admissions) and the army comedy Loafing and Camouflage: I-4 (391,295). Blockbusters Quantum of Solace [+see also:
making of
film profile
and The Dark Knight rounded out the top five with 391,011 and 338,000 admissions, respectively.

Odeon saw but a slight rise in its yearly totals, holding fourth and last place among the major local distributors’ board, with a total of 1,780,000 admissions, as opposed to last year’s 1,400,000, even though the two top spot Greek comedies managed to bring in over half of the company's yearly co-production and distribution earnings.

UIP Greece saw a dramatic 51% rise in total earnings since last year, climbing from third to first place with 2,700,000 admissions, boosted by Mamma Mia!’s success and a streak of strong foreign performers such as Madagascar: Escape 2 Africa, Atonement [+see also:
film profile
and Kung Fu Panda, all of which made it into the year’s top 10 grossers.

Ousted from last year’s top spot, Village Films came a close second this year with 2,600,000 admissions (300,000 from Greek titles), having suffered a major drop of 43.4%.

Audio Visual, another major co-producer and distributor of local films, was pushed down from second to third place, its 2,181,179 ticket total (397,297 from Greek films) marking a 42.7% decline in admissions.


Les Arcs report
WTW Men on the Edge

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