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Industry Report: Marketing

Participative marketing in Cinema: Low-Cost Propaganda

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- The web-users responsible for Grégoire's (Toi + Moi, etc.) rise to fame thanks to the community lable My Major Company have reason to rejoice: they can now gamble on a film successfully being released in cinemas and, as such, become a mini codistributor. All this thanks to the website, Peopleforcinema.com, which is riding the current wave of "Participative marketing".

(The article continues below - Commercial information)
 

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