Industry Report: Distribution and exhibition
Distrify, SDI launch film gifting scheme
by Wendy Mitchell, Screendaily
People will be able to pay a small fee to send a link to a friend or stranger to watch a film for free.
Distrify noted: “Viewers may buy for one or more people, or even an open invitation for viewers around the world to see the film if the ‘giver’ feels it is a film that should be shared and seen by many.”
Peter Gerard, CEO of Distrify, said: “This is the first time the Pay-it-Forward concept has been used for film distribution. We are excited.”