Industry Report: Digital
Kodak Announces Revolutionary 3D Digital Movie Projection Technology
- Eastman Kodak Company announced that it has developed revolutionary laser projection technology that delivers both 2D and bright 3D images within today's stringent technical standards for digital motion picture presentation.
Kodak is currently demonstrating a prototype projector incorporating the KODAK Laser Projection Technology to key industry leaders.
"So far, reaction has been tremendous," said Les Moore, Kodak's chief operating officer for Digital Cinema. "In addition to producing a wide range of colors, the KODAK Laser Projection Technology offers wide dynamic range, deep blacks, and a bright 3D image display. I think people see this technology as a potential game-changer for digital projection."
According to Moore, the KODAK Laser Projection Technology is a key ingredient to potential improvements in digital cinema picture quality for future movie-goers. This technology offers the potential for a reduction in total cost of ownership through a cost-conscious design, combined with the efficiencies gained through using laser illumination systems including, lower energy consumption and the anticipated long lifetime of lasers.
Kodak is currently in discussions with potential licensing partners to commercialize a projector product using the KODAK Laser Projection Technology.
Kodak has invited industry participants to a series of demonstrations of the projector at the company's in-house theater, Theater on the Ridge, located in Rochester, NY. For more information about Kodak's 3D laser projector and technology demonstrations, please visit http://www.kodak.com/go/laserprojection.
"Kodak continues to be a leader in the entertainment industry," said Kim Snyder, president, Entertainment Imaging, Kodak.
"We're driving revolutionary improvements in digital cinema projection technology that can significantly improve the theatrical experience for the moviegoer - especially in 3D - the range of available tones and colors for the creative community, and the cost of ownership for the exhibitor."