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Industry Report: European Policy

Trading personal data for….


Trading personal data for….

- "Scarcely twenty years old, the Internet is the source of a structured and powerful industry whose economy is largely based on the use of personal cultural data.  The purpose  is not to accuse this model, it's no longer time to. However, several questions arise: what do we want in exchange for our data? What is the value of our digital reality?

Man physical reality is linear, vertical and guaranteed by justice. We have been exchanging its main component for centuries: our time for a salary. Our digital reality is horizontal and global. Its exchangeable measure: personal data. To an alarming vision of this new world, we oppose a reflection about the opportunities and values ​​of digital identity.

(The article continues below - Commercial information)

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