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Industry Report: Forum d'Avignon: Which Culture for Europe?

"The contribution of creative industries to the EU economy in terms of GDP and employment"

"The contribution of creative industries to the EU economy in terms of GDP and employment"

- The Forum d’Avignon and TERA Consultants have presented an exclusive study on the economic contribution of the creative industries to the EU that captures the evolution of creative industries between 2008 and 2011 in terms of employment and GDP.

The study is an update of a first report released in 2010 and backed by BASCAP (The International Chamber of Commerce’s Business Action to Stop Counterfeiting and Piracy).

(The article continues below - Commercial information)

The findings of the study show that:

• In 2011, the core creative industries in the 27 countries of the European Union generate €558 billion in value added to GDP, approximately 4.4% of total European GDP.

• The value added by the total creative industries (core creative industries plus non-core creative industries)  is approximately €860 billion, representing a 6.8% share of GDP.

 • The creative industries represent approximately 8.3 million full time equivalent jobs, or 3.8% of total European workforce.

 • Employment in the total creative industries (core creative industries plus non-core creative industries)  is approximately 14,0 million, or 6.5% of the total EU workforce.

This apparently rather stable picture of the economic contribution of the creative industries in Europe between 2008 and 2011 hides a strong heterogeneity:

• Within the core creative industries, the study shows a decrease in all activities except for TV broadcasting and movie roduction. On the contrary, ICT-related activities included in the core post a significant growth, mostly driven by web development, data hosting and processing and computer software programming.

• The Interdependent sub-group, which mostly includes retail related activities, experienced a limited decline that can be explained by the broader decline of the retail sector at least in Western Europe.

 • Lastly, the non-dedicated sub-group has experienced a modest growth throughout the 2008-2011 period,  following the overall stability of the Telecom sector in Europe

The analyse, despite confirming the importance of the creative sector in Europe, which represents 6.8% of EU GDP (€860 billion) and 6.5% of employment in Europe (about 14 million jobs), highlights the unfavorable development of cultural and creative industries in terms of employment and added value to GDP in Europe:

• With a loss of 400,000 full time equivalent jobs over the period and a stagnation of added value; 

• And particularly the destruction of value in the order of €20 billion and 200,000 jobs in the five large countries that make up the core of the creative economy in Europe: UK, Germany, France, Italy and Spain

The study also compares the evolution of the creative sector with the economy in general and the service sector in Europe.

It sheds light on the possible causes of these changes at a time when the new European Commission has made digital technology a priority of its strategy to create growth and jobs in Europe.

The full study can be found here

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