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Box Office – Italy

Country Focus: Italy

Avatar breaks records, Verdone and Virzì going strong

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No film has ever grossed so much in its opening weekend in Italy: after Friday's release, with figures at over €2m, Avatar [+see also:
trailer
film profile
]
earned almost €4m on Saturday to reach just over €9.6m in three days (according to Cinetel data from 848 screens, for a press screen average of €11,382).

The global success of James Cameron's blockbuster did not, however, do too much damage to two Italian films already out. Released on January 5, Io, loro e Lara [+see also:
film review
trailer
making of
film profile
]
by Carlo Verdone grossed another €2,631,567 this weekend, bringing its total so far to over €12m, while Paolo Virzì's La Prima Cosa Bella [+see also:
film review
trailer
film profile
]
, launched January 15 on 400 screens, is in third place with €1,336,360 from the weekend.

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Muriel Barbery's The Hedgehog [+see also:
trailer
film profile
]
ended the weekend with €407,281 (and a total so far of nearly €1.8m), and Fatih Akin's Soul Kitchen [+see also:
film review
trailer
film profile
]
grossed an additional €302.238 (out of €838,960).

(Translated from Italian)

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