Norwegian admissions up in 2012 despite decrease in local films
by Jorn Rossing Jensen
- Spearheaded by Kon-Tiki and Journey to the Christmas Star, which took 1.3 million admissions, Norwegian features controlled 17.8% of the market against 24.5% in 2011
Although Norwegian fare sold 24.1% fewer tickets than in 2011, two local features - Espen Sandberg and Joachim Rønning's Kon-Tiki[+see also: film review trailer film profile] and Nils Gaup's Journey to theChristmas Star (photo) - made sure that admissions for domestic product for the fifth consecutive year exceeded two million. Together they signed 61% of attendance for local films. Nominated for a Golden Globe, and shortlisted for the Oscar as Best Foreign-Language Feature, Kon-Tiki's 881,658 admissions were enough to kill James Bond in the home market. Still domestic share went down to 17.8% (2011: 24.5%).
"After all, last year's result was 4% up on 2011, to pass the 12.1 million mark - the third-best outcome in the last 10 years," explained head of communications Birgitte Langballe, of Norwegian cinema association, Film & Kino. "In 2012 three films took more than 500,000 admissions - the 10 top earners accounted for 41% of total."
"Blockbusters control the major part of the ticket sales - in less than three weeks in December, New Zealand director PeterJackson's The Hobbit: An Unexpected Journey reached 450,000 audiences, and with Journey to theChristmas Star it controlled 60% of December's box office."
Langballe also pointed out that Norway's national digital roll-out - the first in the world - had also influenced last year's statistics. "Small theatres, with less than 10,000 annual admissions, had upped their attendance by 15%, while the average progress for larger theatres were 4%," she concluded.
Norwegian Top Five Films 2012: 1 Kon-Tiki - 881,658 admissions. 2 Skyfall.[+see also: film review trailer making of film profile] Dir: Sam Mendes (UK, US) - 723,125 adms. 3 Ice Age 4 - Continental Drift. Dirs: Steve Martino, Mike Thurmeier (US) - 700,236 adms. 4 The Hobbit: An Unexpected Journey. Dir: Peter Jackson (US) - 449,225 adms. 5 Journey to theChristmas Star - 443,188 adms.
Norwegian Top Five/Local Films 2012: 1 Kon-Tiki. Dir: Joachim Rønning - 881,658 admissions. 2 Journey to theChristmas Star. Dir: Nils Gaup - 443,188 adms. 3 Tina & Bettina - The Movie. Dir: Simon Alsvik - 188,395 adms. 4 Company Orheim[+see also: trailer film profile]. Dir: Arild Andresen - 77,958 adms. 5 Varg Veum - Cold Hearts. Dir: Trond Espen Seim - 68,583 adms.
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