Industry Report: Forum d'Avignon: Which Culture for Europe?
The seven year itch
- Bain & Company is trying to understand in which way digital cultural uses represent nowadays so many sources of value creation.
The Bain & Company survey
Creative imagination and transmission of values?
Music and video online, tablets, connected games: the seven last years have witnessed the rise of a mass of technologies supposed to revolutionize the Medias. While observing the consumer’s behaviour of cultural goods and services from a sample of more than 6,000 people from the four continents, Bain & Company are trying to understand in which way digital cultural uses represent nowadays so many sources of value creation – values which are cultural, social and economic at the same time. Based on the results, the survey traces five basic trends to better define the styles of cultural consumption today.
You can download the study here .
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