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Carte Blanche to the Forum d'Avignon. New forms of consumption and their effects on revenues

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- An analysis of cultural trends and behaviours. This study analyses the notion of "prescription", a key issue in the balance of power between distributors and publishers.

Carte Blanche to the Forum d'Avignon. New forms of consumption and their effects on revenues

2013 - STUDY BAIN & COMPANY FOR THE FORUM D'AVIGNON

"THE AGE OF CURATION: FROM ABUNDANCE TO DISCOVERY" BY BAIN & COMPANY 

The key figure: In 2013, 35% of survey respondents in France used social networks to receive video recommendations (vs. 28% in 2010) – this growth was partly at the expense of traditional critics (used by 39% of respondents in 2013 vs. 40% in 2010). 

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Based on a survey of 6,000 consumers in France, the UK, the US, Germany, Russia, Brazil, China and India created for the Forum d’Avignon, Bain continues its analysis of cultural trends and behaviors. This year, a particular focus was placed on curation, which is becoming a key issue in the balance of powers between distributors and publishers.

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