Amir is an idiosyncratic comedian and prankster who created a momentary news sensation in 2014 by provoking random people to fight on the streets of Oslo. Videos of him seemingly getting brutally beaten up was viewed by millions, and ended up inspiring a major shock-value marketing scheme for a well-known energy drink. A major advertising agency invited him to Los Angeles to be the face of their new campaign, but nothing turned out as expected. DRIB simultaneously exposes and revels in media manipulation as it recounts the remarkable and painfully comic advertising process that took place in 2014, with Amir appearing in the role of himself. The film tracks how art becomes commerce, how something fake can have real effects, and reveals inside information about an industry and the company that almost stopped the film from ever being made.
|directed by:||Kristoffer Borgli|
|cast:||Amir Asgharnejad, Brett Gelman, Adam Pearson, Annie Hamilton, Verona Blue, Hugo Armstrong, Dean Chekvala, Roy Abramsohn, Joe Hartzler, Alexandra Marzella|
|cinematography by:||Håvard Andre Byrkjeland|
|film editing:||Patrick Larsgaard|
|art director:||Matt Luem|
|costumes designer:||Jenna Bascon, Karoline Bakken Lund|
|producer:||Magne Lyngner, Riina Spørring Zachariassen|