April: admissions on the upswing, local films enjoy 37% market share
by Vittoria Scarpa
The negative trend in Italian cinemas had an upturn in April. Although 14.48% fewer admissions were registered last month (for a total of 6,294,000 admissions) than in April 2010, the March figures were at -24.53%. Overall office gross came in at €39.5m, -18.57% from April 2010, compared to -32.52% in the March 2011/2010 numbers. This Cinetel data represents 85% of Italian cinemas.
The lower figures basically comes from the inability to compete with the 3D films released in the early months of last year (Avatar, Alice in Wonderland), although results are good for Italian films and co-productions, which are enjoyed a 37.03% market share in April (compared to 34.19% in April 2010).
US films are also regaining lost ground, for an April market share of 59.91%, up from 39.79% in April 2010, while other countries have recorded a sharp downturn in the same period. The market share of UK films dropped from 10.87% in 2010 to 1.84% in 2011, and French films from 10.62% to 0.33%.
April’s top grosser was animated US title Rio (€5.326m), followed by Nanni Moretti’s We Have a Pope [+see also:
interview: Nanni Moretti
film profile] (€4.164m) and Limitless (€3.95m), all of which were released mid-month.
The first four months of 2011 saw 46,191,000 million tickets sold, just 7.95% less than the same period in 2010, for a gross of €270.13m – 14.71% less than the first four months of last year. Once again, 3D ticket prices explain the greater difference in box office figures between 2010 and 2011.
The market share of domestic films and co-productions remained high for January-April of this year: 54,94% (compared to 32.79% in the same period in 2010), while the market share of US films fell from 58.25% to 51.58%.
(Translated from Italian)
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