TorinoFilmLab offers new course on identifying target audiences
The TorinoFilmLab has announced a new initiative for the promotion of independent and arthouse films: a training course for European film professionals - marketing professionals, distributors and sellers, audience engagement designers and producers - on identifying potential target audiences for films and reaching them from the scriptwriting phase.
Four participants will be selected, who will work on 16 international projects being developed at the eleventh edition of Script&Pitch. Each participant will follow four projects and collaborate with filmmakers over six months of development, identifying the films' audiences and elaborating strategies to attract viewers.
Course participants will present their results at the TorinoFilmLab Meeting Event in November to over 100 producers, sales agents and other industry professionals from the world over.
The application deadline for the new course is May 22, 2011.
(Translated from Italian)
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