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RELEASES France

The Artist faces box-office challenge

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Championed by enthusiastic critics, Michel Hazanavicius’s The Artist [+see also:
film review
trailer
interview: Michel Hazanavicius
film profile
]
, which earned the Best Actor Award for Jean Dujardin at Cannes last May, is being launched today in over 360 cinemas by Warner amid a wave of 13 new releases that risks leaving many productions by the box-office wayside. Indeed, this is the start of the busiest time of year in terms of releases, with an autumnal bottleneck reopening the recurring (and never-resolved) debate about a better staggering of films throughout the year.

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This Wednesday also marks a great challenge for The Artist, as it tries to turn the major artistic feat of a silent, contemporary black-and-white film into a box-office success, a very bold gamble in an environment where a lack of colour is often seen as a return to the Middle Ages by young generations of viewers.

Not making matters easier, the competition is particularly fierce among mainstream French films this Wednesday, with Bibo Bergeron’s animated film A Monster In Paris [+see also:
trailer
film profile
]
(co-produced by Belgium’s Walking the Dog – EuropaCorp Distribution in 677 cinemas); and Djamel Bensalah’s comedy Beur sur la Ville [+see also:
trailer
film profile
]
(distributed by Paramount Pictures France in 367 cinemas). Alongside these are Paul W.S. Anderson’s German/UK/French/US co-production The Three Musketeers 3D, which is being launched by UGC Distribution in 507 cinemas.

In the shadow of this foursome, three high-quality European films will try to make their mark: Jean-Jacques Jauffret’s subtle After the South [+see also:
trailer
interview: Adèle Haenel
film profile
]
, unveiled in the latest Cannes Directors’ Fortnight (see review - Jour2Fête on a 20-print run); South African director Oliver Hermanus’s outstanding majority French co-production Beauty [+see also:
trailer
film profile
]
, acclaimed on the Croisette in the Un Certain Regard section (see review - Equation on 13 prints); and Belgian helmer Hans Van Nuffel’s harrowing Oxygen [+see also:
trailer
film profile
]
(see review and video interview - Premium Films on 40 prints).

Also hitting screens are two other French films: François Lunel’s Mona Lisa Has Vanished [+see also:
trailer
film profile
]
(distributed by Promenade Films) and Ali Borgini’s Le Dernier Week-end [+see also:
trailer
film profile
]
(“The Last Weekend”, distributed by Productions 9); and two documentaries: Gereon Wetzel’s German title El Bulli [+see also:
trailer
film profile
]
(Zootrope Films) and Kaleo La Belle’s Swiss flick Beyond This Place (distributed by Nour Films).

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(Translated from French)

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