04/05/2012 - A "two-dayer" on Creative Culture and Business organised by Antenna MEDIA Torino together with the Università degli Studi di Torino and the Film Commission Torino Piemonte

Media Literacy constitutes the skills and abilities to access the media and to understand and critically evaluate its different aspects, as well as to communicate the various creative contexts.

Through the MEDIA Programme, the European Commission promotes Media Literacy as an important skill in every-day life and a determining factor for active citizenship; based on this premise, the future framework programme ‘CREATIVE EUROPE’ (2014-2020),will give even more space and allocated funding to Media Literacy.

The possibility of reaching wide sectors of the population in the field of image education creates a favourable outlook for setting up projects and producing new environments and converging media content, also through specific training which would allow for first-hand easy access and creative use of this content.

After the conference held on November 24, 2011, on “Prospects for Media Literacy: cross-mediality, didactic innovation and business culture”, iCitizen proposes a second level of intervention which focuses on some examples of excellence on the European, national and cross-regional scene.

Starting with a theoretical session with some key communication figures, in order to take stock of the current convergences between digital formats, business and society, on May 10 and 11 iCitizen 2 will continue the development phase with the aim of building a network capable of intercepting the creative ideas coming from various social and cultural contexts - with particular attention given to the world of school and university - and to transform it into media products which can be used by an increasingly large number people. A cultural proposal in which the social institutions more susceptible to digital and cross-medial innovation can access the opportunities available by the market.

(Translated from Italian)