20/11/2012 - American producers president Christopher J. Dodd, met Riccardo Tozzi, head of Italian ANICA, during Rome’s International Film Festival

American Senator Christopher J. Dodd thinks the internet is an extraordinary instrument for the promotion of films, among other sectors. The politician, who is head of the Motion Pictures Association of America, explained during a meeting on the audiovisual industry at the International Rome Film Festival that a strong form of web governance is needed in order to guarantee the necessary cycle of investments.

Senator Dodd accentuated the need to “promote writers’ rights and the respect for intellectual property, which remain priorities in terms of creative sustainability and the transmission of intellectual content."

ANICA president Riccardo Tozzi described the network as “an extraordinary opportunity to develop the fruition of cinema. The current phase is wild, but we should prepare ourselves for when the network will be the greatest source for film circulation.”

Tozzi asked the Italian authority for the guarantee of communication networks, Agcom, to come up with a useful law against piracy in Italy. “Anica will be actively involved in the legal offering of films online and will give a much better service than what is being offered through piracy. We are thinking of the possibility of offering those films that are poorly distributed in movie theatres. A reflection on the options is inevitable, but I think that distribution and practice will increasingly be one and the same in the future. Each film will have its own marketing plan and for that, the sector needs to have true common interests."

(Translated from Italian)