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LEGISLATION Europe

Agreement reached on new media services directive

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- EP negotiators have managed to guarantee that at least 30% of content in programmes on TV channels and VoD platforms will be European

Agreement reached on new media services directive

The revised legislation will apply to broadcasters, but also to video-on-demand and video-sharing platforms, such as Netflix, YouTube and Facebook, as well as to the live streaming on video-sharing platforms. European Parliament negotiators managed to secure enhanced protection for children, stricter rules on advertising, and at least 30% of content in programmes of TV channels and VoD platforms must be European.

In order to support the cultural diversity of the European audiovisual sector, MEPs ensured that 30% of content should be European, also in the video-on-demand platforms’ catalogues.

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Video-on-demand platforms are also asked to contribute to the development of European audiovisual productions, either through a direct investment in content or a contribution to national funds. The level of contribution in each country should be proportional to their on-demand revenues in that country (member states where they are established or member states where they target the audience wholly or mostly).

EP negotiator Petra Kammerevert said: "We made major breakthroughs in the negotiations and now have a political agreement on all pending key issues. The outcome is well balanced, especially with regard to the scope of the directive, including video-sharing platforms and audiovisual content on social media, a more level playing field for all communication stakeholders, and protection of European works.

MEPs have also introduced “effective and efficient” new rules into the law that prohibit any content inciting violence, hatred and terrorism, while gratuitous violence and pornography will be subject to the strictest rules, as well as a personal data protection mechanism for children, measures to ensure the integrity of the signal and redefined advertising limits.

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