The FILMART in Hong Kong, which will this year unspool from 13-16 March, has become one of the hotspots for European sales companies to market their films on the Asian continent, as reflected by the increasing demand for European Film Promotion’s Film Sales Support (FSS).

A total of 46 films from 20 European countries, represented by a record number of 33 sales companies, are getting an extra promotional boost thanks to FSS. With the financial support of the European Union's Creative Europe – MEDIA Programme and the consent of the respective member organisations, EFP has dedicated a total of €106,000 in funds to the individual marketing campaigns.

(El artículo continúa más abajo - Inf. publicitaria)

Amongst those receiving FSS are four award-winning films directly from this year’s Berlinale: the Hungarian Golden Bear winner, On Body and Soul [+lee también:
crítica
tráiler
entrevista: Ildiko Enyedi
entrevista: Ildiko Enyedi
entrevista: Réka Tenki
ficha de la película] by Ildiko Enyedi, together with the inspiring social drama Felicity [+lee también:
crítica
tráiler
entrevista: Alain Gomis
ficha de la película] by Alain Gomis, which won the Silver Bear Grand Jury Prize, the Czech-Slovak-Hungarian co-production Little Harbour [+lee también:
crítica
tráiler
entrevista: Iveta Grófová
ficha de la película] by Iveta Grófová, and Agnieszka Holland’s subversive thriller Spoor [+lee también:
crítica
tráiler
entrevista: Agnieszka Holland
entrevista: Zofia Wichlacz
ficha de la película].

UK sales companies Film Constellation, Kaleidoscope Film Distribution and Truffle Pictures will be benefiting from FSS for the first time this year. Further newcomers to EFP and FSS are Loco Films from France, representing Little Harbour, and Summerside International from the Netherlands, which will market the new instalment in the successful Finnish children’s film series Ricky Rapper and the Nighthawk [+lee también:
tráiler
ficha de la película], as well as the directorial debut Snow by Bulgarian director Ventsislav Vasilev, under EFP’s European Umbrella.

European Umbrella, backed by German Films with further contributions from the Danish Film Institute and Istituto Luce Cinecittà – Filmitalia, works as a hub for European films at the FILMART. It is fully booked and is equipped for 24 sales companies plus EFP member the Polish Film Institute, in close vicinity to the UniFrance booth and Film Export. The UK’s HanWay Films and Celsius Entertainment, France's Luxbox and Spanish firm Filmax International have recently agreed to do business at the market under EFP’s canopy.

Thanks to EFP member Swiss Films, FSS is also boosting campaigns for two films from Switzerland: Animals [+lee también:
crítica
tráiler
entrevista: Greg Zglinski
ficha de la película], a psychological thriller located in the Swiss Alps, and The Paris Opera [+lee también:
crítica
tráiler
ficha de la película], represented by renowned French company Les Films du Losange.

EFP’s booklet lists all the companies and films presented at FILMART under the European Umbrella.