Creating a strong presence for European films and their sales companies at Busan’s Asian Film Market (14 – 17 October) has been one of European Film Promotion’s major objectives since the market opened in 2003. In a concerted move, EFP not only grants Film Sales Support (FFS) for the promotion and marketing of European films, but also organizes the prominent EUROPE! Umbrella at the Asian Film Market for 33 participating sales agents in collaboration with UniFrance.

This year, EFP welcomes two new sales companies at the umbrella: Charades from France, bringing along Coralie Fargeat's horror thriller Revenge [+lee también:
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entrevista: Coralie Fargeat
ficha de la película], which just made a splash in Toronto, and Summerside International from The Netherlands, which present the dark love story, In a Lonely Place by Davide Montecchi from Italy. Moreover, thanks to new international measures by the Federal Office of Culture, Media Desk Suisse and Swiss Films, FSS was also awarded to Dominik Locher’s Goliath [+lee también:
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entrevista: Dominik Locher
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EFP Managing Director Sonja Heinen says, "Here are a few titles I would like to mention from BiFF's Flash Forward's section which will be on sale at the Asian Film Market: Hlynur Palmason’s Winter Brothers [+lee también:
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entrevista: Elliott Crosset Hove
entrevista: Hlynur Pálmason
ficha de la película] (represented by New Europe Film Sales), Alen Drljeviċ’s Men Don't Cry [+lee también:
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entrevista: Alen Drljević
ficha de la película] and Life Guidance [+lee también:
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entrevista: Ruth Mader
ficha de la película] by Ruth Mader (who will be part of EFP's artistic delegation), both represented by Picture Tree International, Alireza Khatami’s Oblivion Verses [+lee también:
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entrevista: Alireza Khatami
ficha de la película] (represented by Urban Distribution International), Valentina Pedicini’s Where Shadows Fall [+lee también:
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entrevista: Valentina Pedicini
ficha de la película] (represented by Fandango) and Ravens [+lee también:
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entrevista: Jens Assur
ficha de la película] by Jens Assur, also part of the EFP group, and represented by Celluloid Dreams. But there is of course more to explore in every company line-up, films such as Janus Metz’s Borg/McEnroe [+lee también:
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ficha de la película], Ralph Fiennes’ The White Crow [+lee también:
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entrevista: Ralph Fiennes
ficha de la película], Paolo Virzi’s The Leisure Seeker [+lee también:
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Q&A: Paolo Virzì
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entrevista: Susanna Nicchiarelli
ficha de la película], Thomas Vinterberg’s Kursk [+lee también:
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entrevista: Thomas Vinterberg
ficha de la película], Mélanie Laurent’s Diving [+lee también:
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ficha de la película] and Sharunas Bartas’ Frost [+lee también:
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entrevista: Sharunas Bartas
ficha de la película] to give you a taste; our booklet on site will help buyers find their way to the respective sales agent". 

Click here to check out all of the supported films and companies.

To round off its activities in Busan, EFP together with Italian Istituto Luce Cinecittà hosts an annual industry reception which also involves the artistic delegation of the 20th edition of EUROPE! Goes Busan providing an excellent opportunity for networking and exchange. This long-standing initiative puts European talent into the spotlight at the Busan International Film Festival, this year bringing 15 European filmmakers and actors to Korea. Backed by the Creative Europe – MEDIA Programme and respective EFP member organisations they take part in a four-day programme to meet with industry and press and enjoy the lively discussions with the South Korean audience.