An ugly duckling who suddenly finds herself transformed into a glorious swan. The story of Gemma, an ordinary, depressed and rather unlucky woman who becomes a great success against all odds... The top modeling agency where she works as a secretary is her prison. As if being exploited by her boss weren’t enough, she has to endure an endless daily parade of beautiful, empty people, which only increases her sense of inadequacy! Her only diversion is to go out with Mummia (the nickname that best describes her boyfriend) and take her asthma treatments at "Reuma Center", a respiratory clinic. And yet, the chance of a lifetime can happen to anyone; you just have to know how to seize it.