Head of Marketing at Alta Classics
by Carlo d'Ursi
Cineuropa: The Night of the Sunflowers [+see also:
interview: Alina Sigaro
interview: Belén Bernuy
interview: Jorge Sánchez-Cabezudo
film profile] is a debut film, which is truly difficult to believe considering the quality and commercial potential it displays. How is the marketing campaign going?
Alina Sigaro: The film is picking up a lot of praise from critics. All of the journalists have been positively surprised by this debut film. As a matter of fact, an interesting mistake occurred that proves my point. As you know, the film was supposed to come out on July 25 but its release was ultimately postponed until August 25. Thus, several monthly magazines had already included it among the July premieres and published the reviews, all of them very positive. We can therefore say that word-of-mouth has already begun and we hope it grows.
What kind of distribution do you foresee for The Night of the Sunflowers?
We want to begin with somewhere between 80-100 prints, closer to 100.
Is this an important undertaking for a debut film within the landscape of Spanish cinema?
Actually, yes. The competitive arena of Spanish films in September is very crowded, we must enter with determination and fight to stay afloat. We will probably aim high and, if audiences respond, we’ll fight. We have a lot of faith in this film and we’re sure it won’t leave anyone indifferent. And no one should be amazed if The Night of the Sunflowers offers some important surprises at festivals. We’ll see…