Rapporto industria: Digitale
Come scrivere un progetto transmedia
di Screen Australia
- Guida pratica su come sviluppare una proprietà per esporla su più piattaforme di distribuzione
Questo articolo è disponibile solo in inglese.
Screen Australia has commissioned Gary P Hayes to write this resource as a best-practice guide to the thinking, planning, documentation and supporting materials required when developing a property across multiple platforms.
The guide is highly recommended reading for producers, in particular those planning a submission to the All Media Program or seeking multi-platform funding for digital extensions as part of an application for production investment in a film or TV project.
The bible that this document will guide you towards is not a production bible
in the traditional sense – a format document for franchising a TV property
into other markets – but rather a catch-all that covers key components of a
complex multi-platform service. Your bible may be extended to a full production reference document as the sections it contains become more detailed.
The Transmedia Production Bible is a document that captures key
story and design IP elements, rules of engagement, functionality and technical issues across multiple platforms, and provides an overview of the business/marketing plan. Each of the five main sections requires specialist members of the project team to be responsible for its development as the service goes from conception to production and the document becomes a fully detailed production bible.
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