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Rapporto industria: Televisione

La pubblicità in tv tiene nonostante l'aumento della pubblicità su Internet

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- Il nuovo annuario dell'Osservatorio Europeo dell'Audiovisivo offre un'analisi comparativa tra televisione, cinema e servizi on demand di 40 paesi europei

La pubblicità in tv tiene nonostante l'aumento della pubblicità su Internet

Questo articolo è disponibile in inglese.

The Observatory publishes its new Yearbook on World Television Day.

The 2016 Edition of the Yearbook Online Service now available.

For the first time ever, Internet became in 2015 the first advertising medium, with a market share of 33%, up from 21% in 2011. The growth of Internet advertising had a negative impact on newspapers (-26% between 2011 and 2015) and magazines (-27%). TV however held strong as 2015 television advertising revenues were up by 2% from 2011, slowly overcoming the 2007-2008 crisis.

(L'articolo continua qui sotto - Inf. pubblicitaria)

Advertising revenues in Europe (2011-2015) – m EUR

Europe: EU28+BA, CH,GE,MK,NO, RU, TR

Source: Yearbook  2016 / Annuaire 2016 / Jahrbuch 2016 from Ampere Analysis and IHS data

This intelligence has just been published in the European Audiovisual Observatory’s newly launched 2016 Edition Yearbook Online Service. Part of the Council of Europe in Strasbourg, France, the Observatory has been providing comparative data and analysis on the European television, film, video and on demand markets since 1992.

The Observatory’s flagship Yearbook is now available as a fully searchable digital service on line.

Data is searchable by topic, country or thematic tag. Market analysis is available in PDF form and the data sets as downloadable excel files.

Our information is supplied in three different sections:

  • Pan-European data sets
  • Country profiles
  • Key trends

40 European countries are covered by the Yearbook Online Service: all EU member countries plus Albania, Bosnia and Herzegovina, Iceland, Liechtenstein, Montenegro, Morocco, Norway, Russia, Switzerland, “The Former Yugoslav Republic of Macedonia” and Turkey.

Take a tour of this major new comparative intelligence source on the television, cinema, video and on demand markets here.

Data in the 2014 and 2015 category are complete and the 2016 section already contains significant data sets. More will be added in the course of the year.

 

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