EAVE Film Marketing Workshop
Film Marketing Workshop (FMW) from December 1-5, 2010. Over 30 producers and film professionals from the world over gathered in Luxembourg to better understand film marketing strategies.
During the five-day workshop, participants attended a series of lectures by a panel of experts on the different stages of the marketing process and several private tutorials in which they presented their own projects and asked for expert advice. EAVE also offered a case study of Swedish blockbuster Easy Money [+see also:
trailer
film profile] (Snabba Cash), with its producer, to discuss the film’s domestic marketing strategies and define various, even alternative strategies for its foreign releases.
Read the rest of the report here.
(Translated from Spanish)
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