The VOD Own Air platform is launched on Friday with Enter the Void
by Camillo De Marco
08/12/2011 - Gaspar Noé’s Enter the Void [trailer], a Franco-German-Italian co-production screened in competition at the Cannes Festival 2010, will mark the launch of the Video On Demand Own Air platform. From Friday, December 9, at the same time as its release in Italian cinemas with BIM, the film which has divided French and international film critics will be available to download on the website.
Own Air aims to become a commercial opportunity for independent distribution companies that don’t manage to find space in cinemas and for the small, high quality production companies that want to reach the end consumer directly. "An ambitious effort to create the first independent Italian online distribution platform , both in the area of of current and library films", explains the President Alfredo Borrelli.
(Translated from Italian)