Florbela already most seen Portuguese film for 2012
by Vitor Pinto
30/03/2012 - A film about the poetess “who has no north” has found its way to the top of the Portuguese box office. Only two weeks after it was released, Florbela, Vicente Alves do Ó’s second feature film, has been seen by up to 21,000 cinema-goers and has made over €92,000, according to the Portuguese Audiovisual and Film Institute ICA. Already its figures rival those of most seen Portuguese film in 2011 Blood of My Blood by João Canijo, and comfortably beat even the grand total of admissions for all six Portuguese feature films released in the country until March 25.
Produced and distributed by Ukbar Filmes, Florbela is being screened in nine cities and towns across Portugal, as much in the traditional distribution circuit as in an alternative screening programme taking it to various places around the country that usually miss out on both auteur films and Portuguese films. This option, previously successfully tested by João Botelho for his film Disquiet, has shown itself to be a great screening alternative in a suffocating market and a commendable attempt to attract an audience that is usually disconnected, whether by prejudice or ignorance, from its country’s own films.
Florbela is an essay on a moment in life and the writing of poetess Florbela Espanca (read more), starring Dalila Carmo, Ivo Canelas, and Albano Jerónimo.
As for future box office results, we impatiently await the Portuguese public’s response to Tabu [trailer, film focus], Miguel Gomes’s third feature film (read more) to be released next Thursday right in the middle of Easter holidays, after its two awards at the last Berlinale (read more).
(Translated from Spanish)