Home video biggest revenue source for British films
by Naman Ramachandran
09/07/2012 - Sales of video entertainment on DVD, Blu-ray and digital formats are the single biggest revenue source for the production of film and television drama in the UK, according to a new report. Oxford Economics’ study, Ready to Face the Future, commissioned by the British Video Association (BVA), uses new case studies from recent British films and reveals that more than half of feature films’ revenue comes from video entertainment that is worth £2.3 billion in total.
Eddie Cunningham, President of Universal Pictures International Entertainment says, “As the BVA’s report shows, video continues to be a critical part of the film industry’s ecosystem and a significant driver of revenue. Working Title’s Paul and Senna are two great examples of British filmmaking at its best, and the revenue generated from video – more than 60% coming from home entertainment on these titles – is hugely important in helping British producers like Working Title re-invest back into production and continue to create great films.”
Channel 4’s David Root, Head of 4DVD, says, “Channel 4 understands its audience and it was because of our confidence of a healthy DVD income from the previous success of the Inbetweeners TV series on DVD that Channel 4 could budget to see a return on its investment and was able to fund the making of The Inbetweeners Movie [trailer].”
The numbers are revealing. For example, 62% of Senna [trailer]’s revenue came from video, 32% from television sales and just 6% from cinema box office and the corresponding figures for The Inbetweeners Movie are 54%, 6% and 40%.