15/10/2012 - General revenue from Thursday 11 to Sunday 14 October has risen by 6%

Tutti i santi giorni [+see also:
trailer
interview: Luca Marinelli
film profile] is off to a good start. With a cast of barely known actors, it has already made €840,000 in its first four days of playing.

As a result, Paolo Virzì’s latest film has bumped ahead of films such as Total Recall (€685,035) and On the Road [+see also:
film review
trailer
film profile] (€475,788), placing itself in fifth position in terms of box office revenues in Italy.

Seth MacFarlane’s Ted was Italy’s most watched film of the weekend (€2,964,233) followed by Ice Age 4 (€2,199,437) and Step Up 4 Revolution (€1,105,823). Reality [+see also:
film review
trailer
interview: Matteo Garrone
film profile] by Matteo Garrone went from fifth to ninth position with €232,698.

General revenue from Thursday 11 to Sunday 14 October was 11.3 million, a 6% increase compared to the same four-day period the previous week. It is still too early to measure the impact of the early release initiative, which sees films released on Thursdays rather than Fridays.

(Translated from Italian)