Humphrey appointed BFI Director of Digital
by Naman Ramachandran
- Industry veteran to drive national film body’s digital strategy
Edward Humphrey (photo) will be the British Film Institute’s (BFI) new Director of Digital from January 14, reporting directly into CEO, Amanda Nevill. Humphrey’s wealth of experience includes stints at ITV, Virgin Media, Zodiak Media and Disney. He will lead and deliver the BFI’s platform strategy to maximise and increase the reach and value of the BFI’s cultural content.
Humphrey will drive commercial partnerships and a BFI VOD platform and also lead the next phase of the BFI’s website, increasing traffic. He will also work closely with teams across the BFI to deliver its ambitious plans to digitise 10,000 films over the next five years.
Nevill said, “We have big digital ambitions and working with the committed and talented BFI digital team Edward will be instrumental in rolling out our Film Forever plans next year.”
Humphrey said, “Digital and social media have fundamentally shifted the way audiences discover, watch and talk about film, and I’m very excited to lead the BFI’s response to this challenge. By using these new platforms, we have a unique opportunity to unlock the magic of the UK's cinematic history and help shape its future.”