29/01/2013 - Films included in the project will be available to be streamed for free starting on 31 January 2013

Films from the Web Movies project, produced by Rai Cinema, conceived and made to go online will be available for free streaming from 31 January 2013. Watching unreleased films through web devices will now be possible in a variety of ways. One film will be released every month for streaming on Rai Cinema Channel, Rai Cinema’s new web channel inserted into Rai’s website and YouTube channel.

The first film to be put up on January 31 will be Fairytale by Ascanio Malgarini and Christian Bisceglia, a horror movie based in Latina in an austere building from the fascist era.

After an initial launch period, films will be available for a fee on iTunes, the Apple online store, and other such online platforms. Films will then be distributed as home videos, after which they will be screened on Rai Movie.

The Web Movies project – which Rai Cinema came up with in 2010 and presented during the 2012 International Rome Film Festival – is the first step towards producing genre films for online audiences. The project’s aim is to support young directors’ creativity and test the cinema market in a different context to movie theatres. This should help create better understanding as to whether a greater online presence for the industry has the potential to simplify methods and lower costs, especially for entertainment films which tend to be more attractive to online viewers.

List of films from the project:

Fairytale by Ascanio Malgarini and Christian Bisceglia
True Love by Enrico Clerico Nasino
Circuito chiuso by Giorgio Amato
Andare via by Claudio Di Biagio
Aquadro by Stefano Lodovichi
La voce dei cani by Mario Amura
L’ultimo weekend by Domenico Raimondi
Neverlake by Riccardo Paoletti
Happy Days Motel by Francesca Staasch
The President's Staff by Massimo Morini

(Translated from Italian)