08/02/2013 - National and regional film agencies team to create new international brand

The UK’s national and regional film agencies have joined hands to create a new international brand, We Are UK Film. Led and managed by the British Film Institute (BFI), the business-to-business umbrella brand aims to boost the profile of the UK’s films, talent, services and locations to the rest of the world in a unified and focused way.

The launch is at the Berlinale where there are 19 UK films and shorts in official selection and 150 films on sale at the market. The nine UK film partner organisations are BFI, British Film Commission, British Council, Film Export UK, Creative England, Creative Scotland, Northern Ireland Screen, Film Agency for Wales and Film London with the door open for other organisations to join.

The BFI’s Head of International Isabel Davis said, “We recognised that partnership and working together are essential ingredients for the future success of the UK film industry and We Are UK Film encapsulates this fresh strategic approach. I’m confident that this exciting new brand will raise the international profile of UK film’s Gold Standard and ensure it continues to punch above its weight on the global stage.”

The new We Are UK Film branding will be rolled out over the coming months at festivals including the Cannes International Film Festival, Tribeca and SXSW with the new artwork used for the stands, brochures, invitations and on all trade marketing and advertising.