UniFrance tries its hand at distributing in the US
by Fabien Lemercier
- The firm is undertaking an unprecedented operation, with six French features showing in the cinemas of the American Galaxy Theatres chain
Los Angeles, New York, Sacramento, Dallas, San Diego, Bloomington, Fairfax, Gig Harbor, Honolulu and Las Vegas: as of yesterday, and up until 5 June, six French feature films are showing at Galaxy multiplexes in ten American cities. This operation, which is unprecedented inasmuch as these films do not have a distributor in the USA, is the result of a partnership between the American movie-theatre circuit and UniFrance, the organisation in charge of promoting French cinema worldwide.
Dubbed the French Film Festival USA, this project, which aims to disseminate a higher number of French films around the United States, will see six recent titles being screened every quarter in around 30 American cinemas, under the guise of mini French festivals. The first selection of films (chosen by Galaxy Theatres) includes It Boy [+see also:
film profile] by David Moreau, Under The Rainbow [+see also:
film profile] by Agnès Jaoui, Little Lion [+see also:
film profile] by Samuel Collardey, A Monkey on My Shoulder [+see also:
film profile] by Marion Laine, La grande boucle [+see also:
film profile] by Laurent Tuel and Jappeloup [+see also:
interview: Lou de Laâge
film profile] by Christian Duguay. These six films, currently showing in theatres for four days, will be screening in 20 additional cinemas at the end of June and will be able to be relayed to other theatres within the Galaxy circuit over the summer, depending on how they perform initially.
(Translated from French)