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SARAJEVO 2014

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Sarajevo launches Avant Premiere

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- The film festival, which kicks off tomorrow, is launching a new festival program as part of its industry activities

Sarajevo launches Avant Premiere
Bridges of Sarajevo

In co-operation with leading distribution and production companies in the region, the Sarajevo Film Festival, which will be held in August 15-23, is launching Avant Premiere with the purpose of setting up a strong market platform for films from the Balkan area and the hope that, in a couple of years time, it will become a meeting place for all film professionals in the region, and the optimal place for launching promotional activities for films with commercial box office potential in the territory, scheduled to open in the current fall/winter season. By doing so, the SFF aims at holding a balance between the distribution of regional films and Hollywood and European titles among exhibitors, media and audience.

(The article continues below - Commercial information)

Regional film companies have met the Avant Premiere concept with great enthusiasm. The activity will be divided in two strands - Avant Premiere Trailers, intended for film professionals, and Avant Premiere, targeted at a larger audience. 

This first year, Avant Premiere Trailers will feature 19 new regional films (7 from Serbia, 4 from Croatia, 1 from Montenegro and Bosnia and Herzegovina and 4 regional co-productions) that will be presented to decision-makers of the largest exhibition chains and around 30 independent exhibitors from Serbia, Croatia, Montenegro, Bosnia and Herzegovina and FYR Macedonia. Guests attending include representatives of Cinestar and Cineplexx (which together control more than 250 cinemas in these 5 countries) as well as major distributors Blitz film&video, Continental Film, MegaCom Film and Taramount Film, and regional production companies. 

Among the films presented are some contenders at this year's official SFF selection such as Cure – The Life of Another [+see also:
film review
trailer
interview: Andrea Staka
film profile
]
, Love Island [+see also:
film review
trailer
film profile
]
, Bridges of Sarajevo [+see also:
film review
trailer
film profile
]
, and Nine Positions of Loneliness.

Meanwhile, the second strand of Avant Premiere will see regional and international film professionals, journalists and film festival programmers meet the audience at the gala premieres of three films from the region which will go into wider distribution in the next couple of months: Karlovy Vary’s East of the West contenders Monument to Michael Jackson [+see also:
film review
trailer
interview: Darko Lungulov
film profile
]
, the second feature by Darko Lungulov after Here and There [+see also:
trailer
film profile
]
, and Ivan Ikić‘s social drama Barbarians [+see also:
film review
trailer
film focus
interview: Ivan Ikic
film profile
]
, and finally Kristijan Milić‘s Number 55 [+see also:
trailer
film focus
film profile
]
, winner of 8 Pulska Arena awards at the last Pula Film Festival.

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