Streams Day & Date continues its European tour
- Agnès Jaoui's Under the Rainbow will be released Day-and-Date on Bulgarian screens, theatres and on VoD
After the multi-platform release of Under the Rainbow [+see also:
film profile] in Spain, Ireland and the UK in June, the Streams Day & Date project continues its European tour. From 19 September 2014, Agnès Jaoui's romantic comedy will be released Day-and-Date on Bulgarian screens, in theatres with Art Fest and on VoD on the NetCinema platform.
The project's launch in Bulgaria will start with the premiere of Under the Rainbow in Sofia's Cinema House on 18 September, before a wider release in the Euro Cinema and Odeon Cinema theatres. On that occasion, Lubomir Bakchev, cinematographer of the feature, will introduce the film to the audience and the press, during an evening under the sign of fairy-tales.
Streams Day & Date is a project coordinated by the EuroVoD network. It is part of the Preparatory Action ‘Circulation of European Films in the Digital Era’, launched by the European Commission. Including all players involved in the cinema industry, it aims at putting innovation in film distribution by releasing films simultaneously or quasi- simultaneously in cinema theatres, on DVD and on Video-on-Demand, in order to fully integrate Internet in the economics of film and build new, win-win models for digital multi-screen exploitation.
Four European titles, of various genres and nationalities, will thus be released throughout 2014 and 2015 in Spain, UK, Ireland, Belgium and Bulgaria.