Creative Europe: one year on
by Camillo de Marco
- On 17 October, during the Rome Film Festival’s Business Street, the traditional European Info Day will be held with a preliminary analysis of the new EU programme, almost a year since its launch
On 17 October 2014, at the Casa del Cinema in Rome,the traditional European Info Day will take place. Last year it focused on the new EU programme Creative Europe – MEDIA sub programme (2014-2020). Almost a year since its launch, it is now possible to make an initial analysis of the programme.
The event will open in the morning with a welcome speech by Enrico Bufalini, Istituto Luce Cinecittà, Coordinator of the Creative Europe Desk/MEDIA Italy, followed by Chiara Fortuna, Mibact - Dg Cinema executive and Representative of the Creative Europe Programme, and Giuseppe Massaro, Head of the Creative Europe Desk Italy/MEDIA Rome office. He will introduce the main topics for discussion, and present initial data to professionals present, who will be invited to interact and participate in the debate.
Next, a section on MEDIA support for production with a technical focus on how to present a good application for the development of a production project and for TV programming support, with the participation of spokespersons from success stories, selected for their support to EC MEDIA development within the first 2014 deadline with a creative documentary and a fiction by Alessandro Carroli (Kiné) and Mario Chemello (Imago Orbis) respectively. This section will be hosted by three Creative Europe Desk Italy/MEDIA Italy directors, from the Rome (Giuseppe Massaro), Turin (Silvia Sandrone) and Bari offices (Cristina Piscitelli).
In the afternoon, a workshop on film marketing for producers, hosted by Mathias Noschis from Alphapanda, a company that specializes in marketing for audiovisual and new digital media. The workshop will focus on how to build, during development, a marketing and promotion strategy for a movie (fiction and non-fiction), that is effective and innovative - key to achieving a quality and competitive application for MEDIA funds.
The event is organized by the Creative Europe Desk Italy/MEDIA in collaboration with The Business Street, with the support of Mibact - DG Cinema, the Lazio Region and Istituto Luce Cinecittà.
Registrations can be made by e-mail until 15 October at the following address: firstname.lastname@example.org
(Translated from Italian)