Ffilm Cymru Wales launches new Cross Media Fund
by Naman Ramachandran
- £50,000 to be made available for multimedia projects
Ffilm Cymru Wales (formerly known as the Film Agency for Wales) is looking to unlock the cross-platform potential of Welsh film with a new multi-media fund.
The pilot scheme aims to explore the additional value of intellectual property across art forms such as music, theatre, gaming and literature. The Cross Media Fund will make available £50,000 across up to three new or existing projects where successful applicants should be able to demonstrate how a cross-platform campaign will add value to their exciting ideas, and where film is not the principal component, how the project will benefit the Welsh film sector.
The agency’s recent multi-platform successes include Gruff Rhys’s American Interior, which told an epic story across a film, a book, an album and an app; and Vaughan Sivell’s cult favourite Third Star, the film script of which has been published as a book with exclusive content including behind-the-scenes photos, a production blog and an interview with the writer.
Hannah Thomas, Head of Creative Sector Development at Ffilm Cymru Wales, said, “We are committed to developing skills that can be transferred across different art forms, and are keen to see how audiences can migrate from film to other platforms. With this in mind, we are excited to be piloting a Cross Media Fund, and I would hope that this is something we will be able to grow and continue.”
Applications are open through November 1.