Icon teams with FrightFest for distribution deal
by Naman Ramachandran
- Curated films to be made available across a host of digital partners
Leading British independent film distributor Icon Film Distribution (IFD) has partnered with popular horror fantasy film festival FrightFest in a deal where IFD will release FrightFest curated films under the banner ‘FrightFest Presents’. Select FrightFest films will be available across the UK and Ireland through IFD’s digital partners that include Sky, iTunes, Amazon, Blinkbox, Film4OD, VirginMovies, TalkTalk, Google, Volta, and Eircom. Zak Brilliant, Head of Theatrical, and Sophie Wong, TV and Digital Sales Manager negotiated the partnership deal for Icon with Greg Day and Ian Rattray, Directors of FrightFest.
Paul McEvoy, Co-Director of FrightFest said, “In expanding the FrightFest brand we are opening up new audiences for horror and fantasy, a genre which already has a clear, devoted and almost fanatical fan base. With Icon as our partner and using their distribution channels, we are looking forward to talking to producers and sales companies about how FrightFest can get their films to more film fans.”
IFD CEO Ian Dawson said, “Icon has always had a strong relationship with the FrightFest team, never more so than over the past 12 months when they, and their supporters, have been an integral part of our launches for The Guest, The Babadook and It Follows. We have long admired their commitment to genre and the loyal community they have built up over the years. This partnership offers a great opportunity to work together behind new and exciting content, taking it to the widest possible audience, making their community a whole lot bigger.”