MK2 International rides the wave of success with The Measure of a Man
by Fabien Lemercier
- Stéphane Brizé’s film, which earned Vincent Lindon the Best Actor Award at Cannes, has already been acquired for 60 territories
UPDATE: The film has added 35 extra territories to its tally (including Spain and Norway in Europe), which takes its total sales to 60 territories.
Having been popular in competition at the 68th Cannes Film Festival and snagged the Best Actor Award, which was handed to Vincent Lindon, The Measure of a Man [+see also:
interview: Stéphane Brizé
film profile] by Stéphane Brizé (read the review and the interview with the director) has enabled French international sales agent MK2 International to do some roaring trade on the Croisette, at the Film Market.
The team headed by Juliette Schrameck has already sold the feature for 25 territories, including the United States and Canada (Kino Lorber), Italy (Academy Two), Spain (Golem), Denmark (Ost For Paradis), Sweden (Folkets Bio), Benelux (Remain in Light), Portugal (Alambique), Switzerland (Xenix), Greece (Ama Films), Hungary (Cirko Films), the countries of the former Yugoslavia (Discovery), Turkey (Fabula Films), Tunisia (Hakka Distribution), the Middle East (Moving Turtle), Taiwan (Swallow Wings) and Australia (Sharmill). Negotiations are at an advanced stage for Germany, Latin America, Norway and Finland.
Released on 19 May in French theatres by Diaphana, The Measure of a Man got off to a flying start, taking 156,000 admissions in six days and recording a clear hike in its attendance levels the day after the announcement of its Cannes win.
For the record, MK2 International also kicked off pre-sales at Cannes for the next film by Stéphane Brizé, Une Vie (based on the novel of the same name by Guy de Maupassant). The shoot will get under way this summer, staged by TS Productions, and the cast will include Judith Chemla, Jalil Lespert, Jean-Pierre Darroussin and Belgian actress Yolande Moreau.
At Cannes, MK2 International also drummed up some good business with the three Asian movies (co-produced by France) on its line-up, which were showcased in the Official Selection: Mountains May Depart [+see also:
film profile] by Chinese director Jia Zhang-Ke (revealed in competition), An [+see also:
film profile] by Japan’s Naomi Kawase (which opened the Un Certain Regard programme) and Journey to the Shore [+see also:
film profile] by her fellow countryman Kiyoshi Kurosawa (which was crowned with the Best Director Award in Un Certain Regard).
(Translated from French)