Audience Development and Film Literacy: Creative Europe seminar in Turin on 16 July
- During the seminar, organised by Fondazione CRT in cooperation with the Creative Europe Desk of Italy's MiBACT, some of the film education projects being co-funded under the MEDIA sub-programme will be presented
On 16 July 2015 the Fondazione CRT, in cooperation with Europe Direct Torino and the Creative Europe Desk Italia of the Italian Ministry of Cultural Heritage and Activities and Tourism, will be holding the event “Audience Connection. A seminar on Audience Development and Film Literacy in Creative Europe” at its headquarters in Via XX Settembre in Turin. The event will focus on Audience Development, or rather, the strategic and dynamic process of broadening and diversifying audiences and improving the overall conditions of consumption. Audience Development is a cross-cutting priority of Creative Europe, which permeates both the Culture Sub-programme and the MEDIA Sub-programme, based on the concepts of accessibility and cultural participation.
The morning will kick off with Leila Nista, Enrico Bufalini, Marzia Santone and Silvia Sandrone from the Creative Europe Desk Italia, who will present the cooperation projects underway, the European platforms in place and what it’s doing to support Film Literacy. Then a discussion will take place – moderated by experts Alessandro Bollo from Fitzcarraldo and Simone Moraldi from FLAG – Film Literacy Advisory Group – with representatives of four projects being funded by Creative Europe: Giuliana Ciancio for BeSpectACTive!, Elisa Giovannelli for ABCinema, Federico Spoletti for FRED@School, and Roberto Frabetti for Small size, performing arts for early years. Then wrapping things up will be Luca Bergamo, from Culture Action Europe, one of the biggest networks on the cultural and creative sector in Europe.
For Creative Europe, Audience Development is both an answer to the fragmentation of cultural markets, which throw up linguistic and national barriers to the free movement of cultural and audiovisual products, and a strategy for creating new ways of involving audiences (even using ICT) and above all, those who are not yet audience members. The model for the Culture Sub-programme has changed: unlike in the previous programming period, cooperation projects and cultural platforms now have to take both cultural supply (the mobility/visibility of cultural works and operators), and demand into account.
Under the MEDIA Sub-programme, a new funding scheme designed to encourage the spread of Film Literacy by supporting quality projects and the growth and development of European audiences, has been launched for the first time. Film Literacy, understood as the process of becoming literate in film and audiovisual jargon, is a precious tool for helping the younger generations to develop a critical eye for and awareness of market supply and encouraging active citizens to be more aware of and curious about recent films and heritage, thus contributing to building new audiences for European cinema.
To see the programme click here.
For more information and to sign up for the seminar, visit the website of the Creative Europe Desk – MEDIA sub-programme.
(Translated from Italian)