Going green is a matter of survival at Rome’s MIA
by Birgit Heidsiek
- At the International Audiovisual Market in Rome, Italian film commissions presented their green production plans
At the MIA (International Audiovisual Market) in Rome, various Italian film commissions presented their approaches to and concepts of green productions in Italy. In order to define certain standards for sustainable film production, the Sardegna Film Commission, Trentino Film Commission and Torino-Piemonte Film Commission are planning to adapt the Edison Green Movie protocol. Inspired by the basic PGA Green guidelines in the US, the protocol provides productions with best-practice advice on how films can be shot in a more sustainable way.
“In Trentino, we already have eco-labels for restaurants, catering and events,” reported Luca Ferrario, of the Trentino Film Commission. The first movie that will be produced as sustainably as possible in Trentino is Resina by Renzo Carbonera. “My film is about a young musician who can't forge her career in the big city,” said the writer-director. “She comes back to her homeland, where she conducts a male choir that has been falling apart.”
In order to foster green production, Edison will provide advice from a consultant for one movie in each of the Italian regions. “For Italy, going green is a matter of survival for certain territories,” emphasised Nevina Satta, CEO of the Sardegna Film Commission. “For islands like Sardinia, measures such as recycling and energy saving can no longer be postponed.” The idea is to spread the word among producers that going green is financially beneficial. “We also think that a green protocol is an opportunity to find new investors,” summed up Satta, “and to become competitive with a marketing tool that has not yet been exploited to its full potential.”