Quo Vado? sold all around the world
by Camillo De Marco
- A resounding success for the EFM sales of the box-office champ: following Spain and the UK, it will come out in Germany, Austria, Russia, Australia, New Zealand and the Middle East
After setting a new record at the Italian box office, Quo Vado? [+see also:
film profile] by Gennaro Nunziante also racked up some impressive sales at the Berlin International Film Festival’s European Film Market. The comedy starring Checco Zalone, which has already been distributed in Switzerland and sold in Spain (to A Contracorriente Films), Portugal (Outsider Films/A Contracorriente Films) and the UK (the Vue Cinemas circuit), has now secured distribution in many other countries, including Germany and Austria (Weltkino), Greece (Spentzos Films), Russia (Cinema Prestige), Australia and New Zealand (Palace Films), and the Middle East (Italia Film International). The multiple offers made for France and Latin America are currently being weighed up, and many producers have been showing a strong interest in staging a remake of the film.
And so Taodue is pressing on with the process of internationalising its offerings, which it sees as a way of supporting its planned big national successes that it hopes will also be enjoyable outside the national borders. Following Call Me Francesco [+see also:
interview: Sara Serraiocco
film profile] and Quo Vado?, which are also proving to be very attractive abroad, the company belonging to the Mediaset group is setting its sights on a string of productions, with various projects now at the development stage and specifically aimed at an audience that is not solely Italian. “Our company,” explains managing director Pietro Valsecchi, “is in a position to take advantage of unparalleled expertise, which ranges from the great creative quality of our own products to the productive abilities and skills that, over the years, we have demonstrated that we know how to apply. These are qualities that are highly appreciated abroad, and at a time when Italian cinema is in the limelight and attracting the attention of professionals all over the world, Taodue is ready to re-launch the creativity and talents of our country overseas.”
In order to achieve this, besides ensuring a presence at international markets, it is crucial to develop projects in co-production with important organisations outside Italy, and to create an internal department dedicated exclusively to international productions and sales.
(Translated from Italian)