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SOFIA 2016 Industry

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Europa Distribution to host a workshop at the Sofia Meetings

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- The organisation’s event will focus this year on the mutualisation of marketing and promotion between independent distributors

Europa Distribution to host a workshop at the Sofia Meetings

For the sixth year in a row, Europa Distribution is hosting a distribution workshop in the scope of the Sofia Meetings of the Sofia International Film Festival. About 20 independent distributors members of the network will participate in this workshop and the Sofia Meetings activities.

Entitled "How to Steal a Million (Ideas): Joining Resources for More Efficient Marketing Campaigns", the workshop will focus this year on the mutualisation of marketing and promotion between independent distributors. Even though each European country has its specific market to approach differently, distributors can find synergies by exchanging ideas on the campaigns they build up for the releases of common films, especially in the age of 2.0 communication, where the boundaries between countries can become thinner and lead to international social network campaigns, simultaneous screenings and so on.

(The article continues below - Commercial information)

The participants will explore how can they join forces to build creative and efficient campaigns, whether it be by sharing ideas and materials or by organising special projects or events. They will share their experience and expertise between them and with the input of Marisella Rossetti (Lux Prize), Domenico La Porta (Cineuropa/Wallimage) and Juliette Duret (Bozar). 

For the third year in a row, the Sofia Meetings will also be an occasion for Europa Distribution and Europa Cinemas to organise roundtables together. Sixty distributors and exhibitors from both networks will meet to share experiences and brainstorm in the pursuit of identifying ideas on shared marketing, social media and data, special events and programming, acting local in a global economy, etc.

The workshop reserved for Europa Distribution members will take place on Friday 18 March, and the roundtables with Europa Cinemas will be on Saturday 19 March. Attending distributors will also participate in the festival activities: screenings of Balkan films, meetings, events, etc.

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