Wallimage Creative: €1 Million for New Media, and What Is Coming Next
by Ernesto Leotta
- CANNES NEXT: Wallimage Creative's Domenico La Porta presented the Belgian fund and brought out some of the creators who have benefited from its support for their projects
Wallimage head of Transmedia (and Cineuropa’s editor-in-chief) Domenico La Porta held an afternoon panel aimed at showcasing some of the most successful works backed by the company, as well as providing a quick guide on how to get cross-platform projects funded by Walloons.
Created in 2001, the fund initially consisted of two branches: Wallimage Co-production, co-producing films by directors who spent money in Wallonia, and Wallimage Entreprises, specially dedicated to supporting companies. 2011 saw the establishment of the first-ever cross-media scheme (together with France's Pictanovo), which then generated today’s Wallimage Creative, which boasts a budget of €1 million every year to be spent on interactive projects. This branch is split into a permanent, project-based fund called Creative Kiosk (€350,000 available per year) and a Matching Fund run together with the CMF (Canada Media Fund), with a total annual budget of CAD $600,000, aimed at promoting co-productions between Wallonia and Canada.
Last but not least, Wallimage Crossmedia has been the main financier of multi-platform projects since 2011. With two annual sessions allocating €50,000 each, this section has so far supported more than 40 cross-media films since 2011, including Ernest and Célestine [+see also:
interview: Benjamin Renner, Vincent Pa…
film profile] by Stéphane Aubier, Vincent Patar and Benjamin Renner, and Mood Indigo [+see also:
interview: Michel Gondry
film profile] by Michel Gondry.
"Have you thought about your audience?" asked La Porta. "You might want to, if you wish to compete for our €100,000 Wallimage Creative Award. Tracking a potential audience is key in order to measure a project's potential, and that's what we want to reward with this prize. Too many good, inventive projects are launched without being audience-orientated, and it's time to change that."
A presentation of the main Wallimage-powered projects followed La Porta's keynote speech. Guests included Alain Gallez of 3D Stereo Media, an international 3D summit for technology, arts and business held in Liège, Belgium, every December; Kamal Messaoudi of Sunday Pistols, a “geeky” production and post-production company focused on gamification; Gilles Bazelaire of Dogstudio, specialised in community management on social media and in building immersive websites; Julien Lemaire-Piotrowski of Clap!, a renowned company focusing on augmented reality and VR; and Nicolas Monnoyer of 3D advertisement company Big Bad Wolf.