Venice’s market goes from strength to strength
by Birgit Heidsiek
- VENICE 2016: Pascal Diot, head of the Venice Production Bridge, discusses the feedback from the participants in this year’s edition
The newly retitled market event Venice Production Bridge attracted more than 1,800 industry professionals during the 73rd edition of the Venice Film Festival. “The approach of this concept is to provide a unique platform for as many services as possible for producers,” explains Pascal Diot, head of the Venice Production Bridge, which serves as an umbrella for the Gap Financing Market, Final Cut in Venice and the new Book Adaptation Rights Area initiative.
At the third edition of the Gap Financing Market, there were 40 international projects presented, including 25 fiction and documentary features as well as 15 innovative projects like TV series, web series, and virtual-reality (VR) and interactive projects. “We have a new VR theatre,” says Diot. “We have to be involved in VR because we think it is the future.” Due to the prominence of this new field, more TV executives, VR experts and special funds were invited, which was also an advantage for the feature films. “It is important to have the key decision makers at the Gap Financing Market because it makes the meetings more efficient if the participants can make decisions on the spot.” In total, there were 656 one-to-one meetings for the 40 projects.
Some projects that had been presented at the Gap Financing Market in previous years were premiered at the 73rd Venice Film Festival. The drama Monte [+see also:
film profile] by Amir Naderi, who was honoured with the 2016 Jaeger-LeCoultre Award, was shown out of competition, while The Eremites [+see also:
film profile] by Ronny Trocker was presented in Orizzonti. Several producers from the Gap Financing Market also attended Final Cut in Venice, which was extended from two to three days.
In addition, the Book Adaptation Rights Area was launched, where renowned publishers from Great Britain, France, Belgium, the Netherlands, Switzerland, Italy, Spain and Germany presented their books to film producers. The broad range of material included various genres and formats. “I’ve had some amazing feedback from all of the publishers,” reports the VPB director. “They want to come back next year because they have never been able to meet with so many producers.” Annachiara Tassan from De Agostini Libri even managed to get in touch with some Italian producers that she didn’t know beforehand. Overall, there were over 250 meetings taking place at this new event. “The main strength of the market in Venice is that people feel comfortable because there is no time pressure,” sums up Diot. “That way, they can discuss the projects in depth.”